About Us

Dollar General is proud to be America’s neighborhood general store

We strive to make shopping hassle-free and affordable with more than 15,000 convenient, easy-to-shop stores in 44 states. Our stores deliver everyday low prices on items including food, snacks, health and beauty aids, cleaning supplies, family apparel, housewares, seasonal items, paper products and much more from America’s most-trusted brands and products, along with Dollar General’s high-quality private brands.

From serving our customers with value and convenience and our employees with career opportunities to serving the communities we call home through literacy and education, Dollar General has been committed to its mission of Serving Others since the company’s inception in 1939.

Our Mission

At Dollar General, our actions are guided by a simple mission: Serving Others… For our customers, this means placing them at the center of all we do, working every day to deliver value and convenience through our more than 15,000 neighborhood general stores. For our employees, this means respect and the opportunity to grow and develop their careers, and for our communities, this means helping support the communities we call home.

Our Brands

We sell products from some of America’s most-trusted brands such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestlé, Kimberly-Clark, Kellogg’s, General Mills, and PepsiCo. Additionally, we carry high-quality private brands to provide customers with more options to purchase products at substantial discounts to national brands.

Our private brands include Clover Valley®, true living®, DG Home®, DG baby®, DG Health®, DG Office®, Comfort Bay®, Bobbie Brooks®, Smart and Simple® and more.

Our Model

Dollar General stands for convenience, quality brands and low prices. Dollar General’s successful prototype makes shopping a truly hassle-free experience. We design small neighborhood stores with carefully edited merchandise assortments to make shopping simpler. We don’t carry every brand and size, just those our customers want the most.

Dollar General saves you time by staying focused on life’s simple necessities: laundry detergent, toilet paper, soap, shampoo, socks and underwear…and maybe a gadget or two that you just can’t live without.